What do Marketing professionals do? Marketing managers develop the firm's detailed marketing strategy. With the help of subordinates, including product development managers and market research managers, they determine the demand for products and services offered by the firm and its competitors. Sales managers direct the firm's sales program. They assign sales territories, set goals, and establish training programs for the sales representatives. Purchasing managers, buyers, and purchasing agents evaluate suppliers on the basis of price, quality, service support, availability, reliability, and selection. Merchandise managers assist in the planning and implementation of sales promotion programs.
Education and Training For marketing, sales, and promotions management positions, employers often prefer a bachelor's or master's degree in business administration with an emphasis on marketing. Courses in business law, management, economics, accounting, finance, mathematics, and statistics are advantageous.
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